Biggest takeaway for me (that I've seen as well) was reporting on a cohort of content as if it were a campaign. SEOs and content folks struggle with this, but it's KEY to getting the internal momentum we need for more buy-in and investment. Loved the "here's what we should have shown" graph.
Biggest takeaway for me (that I've seen as well) was reporting on a cohort of content as if it were a campaign. SEOs and content folks struggle with this, but it's KEY to getting the internal momentum we need for more buy-in and investment. Loved the "here's what we should have shown" graph.
Damn it, Nice Case Study!