Archive - serperstar

Jordan, Curry and becoming the Houston Rockets of business

Nov 28, 2022 •

The end of an era

Collapse, layoffs, fraud, prison and the richest man alive

Nov 20, 2022 •

B2B marketing has never understood the customer

If it wants a more influential seat at the table, it's the biggest thing that will have to change

Nov 7, 2022 •

October 2022

Work flows to the competent

According to the internet, no one is doing their job. Product management is managing the delivery of features defined by senior leadership and sales…

Oct 22, 2022 •

March 2022

5 essential practices of first-line managers

How to lead teams that consistently deliver impact and innovation

Mar 18, 2022 •

February 2022

The TIPI framework

A structured approach to understanding customer journeys, planning digital experiences and building content

Feb 8, 2022 •

Marketing channel strategy in 2022: the world beyond best practice

Answering "where to play" by thinking through risk, competitive advantage and demand maturity

Feb 3, 2022 •

January 2022

How we Generated $250M of Lifetime Traffic Value (LTTV) in 2021

The strategy, economics and operations of an emerging inbound engine

Jan 25, 2022 •

This is serperstar, a newsletter about systems thinking is web3.

Jan 6, 2022 •

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